How to Be an Editorial Designer without Losing your Soul
Stavro will speak about her career and influences, the creative process and the similarities and differences between book and magazine design. Focusing on the redesign of Elephant magazine, she will talk about finding a unique, concept based editorial language avoiding the style-over-substance approach.
In the publishing industry, the best and most innovative results are often the ones in which editoral decisions work side by side with the design. From commissioning photography, illustrations and infography down to the smallest microtypographic details — an art director works like an orchestra director. Courage, rigour and passion and key.
Astrid graduated from Central Saint Martins College of Art & Design and The Royal College of Art in London. After running Astrid Stavro Studio in Barcelona for ten years, she co-founded the design agency Atlas alongside Pablo Martín. Atlas is a Mallorca-based design consultancy with over 40 years of international experience and knowledge.
Astrid has an international reputation for idea based, thoughtful designs applied with exquisite typographic sensibility and attention to craft. Clients include Phaidon, Camper, Random House Mondadori, Laurence King, Frame Publishers, the Reina Sofía Museum, the Miró Foundation, Lars Müller Publishers and the Barcelona Design Museum.
Astrid’s work has been recognized with over 200 creative awards from major international design competitions and has been repeatedly featured and profiled in both specialised and mainstream publications. She has chaired and judged some of the most prestigious international design competitions and lectures broadly across the globe. She also writes for international design Journals and is currently the Design Director and contributing editor of Elephant magazine. She is a member of AGI (Alliance Graphique Internationale).
Illustration courtesy of Matt Sloe