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Ernst-Jan Pfauth

Building a loyal audience

De Correspondent is a Dutch online journalism platform, with 46,000 paying subscribers. Being ad-free, De Correspondent is completely dependent on a loyal audience. Co-founder and publisher Ernst-Jan Pfauth shares how De Correspondent interacts with its members, and how their journalists try to involve readers in their research.


About Ernst-Jan

Ernst-Jan is co-founder and publisher of De Correspondent, a Dutch-language, online journalism platform that offers background, analysis, investigative reporting, and the kinds of stories that tend to escape the radar of mainstream media because they do not conform to what is normally understood to be ‘news.’ De Correspondent launched in 2013, after raising $1.7 million with a world record crowd-funding campaign. It currently has 35,000 subscribers who pay €60 per year.

Ernst-Jan is the former Editor-in-Chief of Internet at NRC Handelsblad, as well as an acclaimed technology author and columnist who has written two books on blogging. In 2008 and 2009, he served as editor in chief of The Next Web Blog, which is now among the ten most-visited blogs in the world.

Illustration courtesy of Matt Sloe