Loving ‘Life’ and living local
From the tip of Cornwall to the north of Lancashire and out to the Norfolk coast, Archant produces local, relevant and inspiring brands. In his presentation, Jeff will talk about how, despite the decline in print, Archant’s 17 county magazines are thriving. He’ll reveal what his magazine’s promise to the reader and how, from insights into what the readers want, the magazines are able to meet their – and the advertisers’ – needs. And he’ll talk about why, in a world of global social media, it’s great to love Life and live local.
Jeff joined Archant as Chief Executive in 2014 with a long and successful background in the media industry. He has held senior management positions at companies including Scottish TV, NYNEX, Hallmark and ITV. Prior to Archant Jeff was the CEO of FilmFlex Movies, a joint venture between Sony Pictures Television and The Walt Disney Company, which he developed into one of the largest white label, VOD businesses in Europe. FilmFlex Movies powered the film VOD services for companies like Virgin Media, EE and TalkTalk – Jeff steered its successful development over three years and oversaw its sale to Vubiquity in 2014.
Illustration courtesy of Matt Sloe