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Marion Reilly

Beyond HELLO! Designing a successful fashion spin-off

In 2018 HELLO! Fashion Monthly has seen the largest rise in circulation within the UK women's lifestyle market. Marion will talk us through her role as art director, her redesign of the magazine, and how this has redefined the brand as one with wider appeal for both readers and advertisers alike.

She will break down her vision for the magazine, how this fits within the context of sister title HELLO! and some of the unique challenges of designing a brand within a brand. In doing so, she will explain her creative process, where her inspiration and ideas come from, and crucially, how she makes those ideas happen.

 

Marion Reilly

Marion Reilly is Art Director of HELLO! Fashion Monthly, the stand-alone fashion title from the publishers of HELLO!. She joined the team in 2016 and has transformed the look and feel of the magazine, helping herald a new era of commercial success for the publication, which has seen the largest circulation increase in its market this year.

Originally from Dundee, Marion studied graphic design at Central Saint Martins, graduating in 2000 after winning two D&AD student awards.

Over the last 18 years Marion has worked across a wide variety of magazines, on both editorial and commercial sides, including Marie Claire, Instyle, Living Etc, Woman & Home, Look, Now, Company and Top of the Pops. More recently she spent five years as Art Editor of Grazia magazine where she was involved in the 2016 redesign.

In 2017 she was shortlisted for BSME Consumer Art Director of the Year.