Making Culture Pop
How do some of the world’s greatest brands continue to be culturally relevant in 2016, especially if they have been around for decades? Terri talks about how she has embraced technology, reinvention and a changing entertainment landscape to not just reflect pop culture to audiences but to <be> pop culture, to create it with them (even when they don’t know they want it yet).
Terri is an award-winning editor with fifteen years’ experience working for publishing companies on both side of the Atlantic. Terri is currently Editor-in-Chief of Empire magazine, a post she has held since September 2014. Before that, she was Time Out New York’s Editor-in-Chief. Under her leadership, Time Out New York won several American industry awards including Most Improved Publication, Overall Digital Excellence, Best Use of Instagram and Cover of the Year. Terri herself was named one of Folio’s Top Women in US Media, 2015.
Terri was previously Executive Editor at Life & Style in New York and Editor of the men’s title, ShortList, where she was named BSME Men’s Magazine Editor of the Year and PTC’s New Editor of the Year. She was also Editor of Buzz, the entertainment magazine published with The Sun, and Deputy Editor of Maxim, and has written for Q, Red, The Pool, Elle, Stylist, Grazia, Cosmopolitan, Classic Rock and The Observer magazine.
Illustration courtesy of Matt Sloe