Vanessa Kingori MBE
Owning Behavioural Shifts and Cultural Disruption
Globalisation, the digital revolution, and evolving gender roles are just some of the many factors contributing to the myriad of cultural shifts we are all experiencing. This ultimately affects the behaviour and interests of our audiences. Acknowledging this can cause disruption for many publishers accustomed to covering familiar topics on customary platforms. Reflecting and even ‘owning’ some of these developments, whilst staying true to brand values, can create stronger engagement with audiences and lucrative tactical opportunities for advertisers.
Vanessa has worked for prestigious magazine publishing house, Conde Nast UK, for the last 7 years and has enjoyed unprecedented success during her tenure. Her most recent promotion in March 2015 saw Vanessa appointed Publisher of British GQ magazine as well as the full portfolio of GQ platforms in Britain. This milestone makes Vanessa the first female head of the male focused brand in over quarter of a century, the youngest serving Publisher as well as the first black Publisher in Conde Nast UK.
Within her first year in the role the brand's website has undergone a radical relaunch, adopting a “mobile-first” strategy, the first in Conde Nast International to do so. This includes the launch of an entirely new GQ platform “GQ Video”. A channel focused on creating brilliantly engaging editorial and commercially funded films.
Her approach to work has afforded Vanessa unique access and insight into the business operations of some of the world’s most successful and influential brands. As a result, she is particularly well networked and is passionate about extending her network to those whom might not otherwise be able to access them.
She has a keen interest in youth development. In her role as Visiting Fellow at the University of the Arts London, Vanessa supports students through panel discussions, project evaluations and mentoring. 2015 saw Vanessa join the judging Panel of the Black British Business Awards with a personal emphasis on rising stars within the community.
Vanessa’s extensive networks saw her listed one of the UK’s 20 Most Influential Black Britons under 40 in 2013 by the Powerlist magazine. This was elevated to one of Briton’s overall Most Influential Black Briton’s on the 2016 list.
More recently, Vanessa was awarded an MBE on the Queen's 90th Birthday Honours list 2016. The accolade has been awarded in recognition of her continued services to media both within Conde Nast and the wider industry.
Illustration courtesy of Matt Sloe