Magfest is Scotland's biggest and best magazine event, with magazine publishers and enthusiasts coming from far and wide to be inspired by the international speakers, meet others in the industry and hear about the latest developments in the magazine world.
Magfest is built to help you think differently about your magazines and your business. This year's theme is Fight For Your Audience - because that's what we're all doing - not only fighting for market share, but also fighting on behalf of our readers.
So here's ten reasons to join the likes of Connect Publications, DC Thomson, Family Media Group, Grapevine, Herald & Times, Holyrood Communications, Paragraph Publishing, The Big Issue, The Drum, The Skinny, Think, White Light and Wyvex Media for a day of all-things-magazine!
1 Be Inspired
Magfest brings together some of the most inspiring minds in media and magazine publishing. They're literally there just to inspire you - no other agenda. Their talks are designed to show you their passion, what has made their businesses successful and prompt you to think differently about how you approach your business.
2 Empower Your Team
Magfest is a brilliant opportunity for you and your team to work together to improve your business. Magfest's main stage has some of the biggest and best names in publishing, featured alongside breakouts and workshops over the day. Sadly unless you've discovered how to clone yourself you can't attend them all! Bring your team and ask them to present back when you've returned to the office.
3 Meet Other Publishers
Magfest is the biggest and best magazine event in Scotland, with an audience of more than 350 publishing professionals and enthusiasts expected to attend in 2016.
The people you will meet will be able to offer you advice from their own experience, could be potential collaborators on projects, might be on the lookout to buy or sell a magazine, or might be able to connect you with someone who could help you with a problem.
With six degrees of separation that's 2,100 opportunities waiting for you!
4 Buy Wonderful Magazines
Magfest includes a pop-up shop, courtesy of the fabulous MagCulture.
Titles last year included The Ride Journal, The Gentlewoman, Delayed Gratification (who are running a workshop for us this year), Cereal, Riposte, Another Escape, Fiera, Wrap, Perdiz, Noble Rot, The Gourmand, Anorak, Rapha Mondial, Hot Rum Cow, Intern and MacGuffin.
If you're looking for inspiration for your own magazine then peruse the shelves and don't forget your credit card!
5 Save Time
With the day-to-day running of a business, do you ever feel like you don't have any time to reflect or think of how to improve?
Magfest is the perfect antidote as the best way to work on your business, rather than in your business.
6 Connect With Freelancers
Our Magfest 'Shop Window' is a showcase of 12 freelancers' work in a market-place style. This is a brilliant opportunity to meet with illustrators, photographers, writers and designers - see examples of their work, chat to them about their magazine work, their specialisations and style, and what they hope to achieve in future.
7 It's On Your Doorstep
Do you usually need to factor in the cost of travel and accommodation to London or further afield? Magfest is held at Central Hall in Edinburgh and offers a calibre of speaker to rival any international conference.
8 Solve Your Problems
Suppliers are there to make your life easier. Bring your publishing dilemmas to Magfest and ask our brilliant exhibitors and sponsors to help - that's what they're there for!
9 Win Prizes
We have competitions to win magazines and more - visit each of our suppliers to be entered into a prize draw at our evening drinks reception.
10 It's FUN
Tough time in the office at the moment? If your email pings one more time will your head explode? Magfest is a chance to have a fun day out with like-minded people - for us organisers that means inviting our heroes to chat to all our friends. What more could you want from a day out?
There's even a Magfest pre-party for only an extra £5 (AKA Magfest Question Time) and an after-party too included in the price of your ticket (AKA the Drinks Reception).
Then take new-found friends out in Edinburgh afterwards - just don't forget to tweet your pics using #MagfestFun!